For best results, the following Web publishing techniques should be avoided for high search engine ranking:

• Overuse and repetition of keywords should be avoided
• Overuse and repetition of keywords should be avoided
• Use of keywords that do not relate to the content of the site
• The use of fast meta refresh
• The use of coloured text (green) on same-colour background (green), hidden text
• The duplication of pages with different URLs
• Never create doorway pages, or information pages, or hallway pages
• Avoid all hidden links
• Avoid hidden text
• Avoid cloaking

Here is some SEO and Ranking Advice:

• Excessive use of META keywords will cause a search engine to decrease or ignore the weight for that specific keyword.
• If you use a single word as a keyword, and later repeat this keyword in your string, then you could also be penalized.
• This would be considered spamming "Web, Web Design, Web" and this "word, words, wording, worded" may cause indexing to fail.
• Duplicate content cause site-wide penalties

Techniques that should be followed:

• Always use a site map
• Minimize the use of flash
• Avoid pop-up windows
• Make " TITLE" as descriptive as possible in fewer than 12 words
• "META" keywords list should begin with an initial capital letter

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