Search Engine Optimization techniques

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Techniques that should be followed and techniques that should be avoided for Search Engine Optimization (SEO)

For best results, the following Web publishing techniques should be avoided for high search engine ranking:

Overuse and repetition of keywords should be avoided
Overuse and repetition of keywords should be avoided
Use of keywords that do not relate to the content of the site
The use of fast meta refresh
The use of coloured text (green) on same-colour background (green), hidden text
The duplication of pages with different URLs
Never create doorway pages, or information pages, or hallway pages
Avoid all hidden links
Avoid hidden text
Avoid cloaking

Here is some SEO and Ranking Advice:

Excessive use of META keywords will cause a search engine to decrease or ignore the weight for that specific keyword.
If you use a single word as a keyword, and later repeat this keyword in your string, then you could also be penalized.
This would be considered spamming "Web, Web Design, Web" and this "word, words, wording, worded" may cause indexing to fail.
Duplicate content cause site-wide penalties

Techniques that should be followed:

Always use a site map
Minimize the use of flash
Avoid pop-up windows
Make " TITLE" as descriptive as possible in fewer than 12 words
"META" keywords list should begin with an initial capital letter

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